New level of luxury
26 Vista Street is set to deliver a building that combines subtropical principles and bring a new level of coastal elegance to the Gold Coast skyline.
New level of luxury
Client
MRCB International
Location
Gold Coast
Scope of work
- Property Brand Strategy
- Go-to-market Strategy
- Brand Identity
- Brand Style Guide
- Sensoreal Digital Platform
- Video content
- 3D model
- Video wall
Overview
Develop a brand strategy that reflects the epitome of the ultimate luxury experience, bold yet refined, evocative, and alluring.
Solution
Martins Brand House crafted a brand stance that embraced ‘Grace’ at the centre of its DNA. The strategy reflected the client’s vision for the Gold Coast’s new landmark address, soaring almost a quarter of a km into the sky. This brand strategy elevated the brand identity, style guide, go-to market strategy, and technology interface within the sales and experience centre.
Results
The brand strategy developed became the foundation for the client’s marketing efforts, enabling them to create a bold and refined brand experience that stood out in the competitive Gold Coast market. The client was able to find the right G-spot by incorporating ‘Grace’ into their brand DNA, which reflected their ultimate luxury experience. The brand strategy helped the client become a leader in the market, and the new landmark address is set to become an alluring destination for tourists and locals alike.
