Lot Fourteen didn't want to become just another innovation precinct. They had set their sights on becoming a leading hub of advanced and emerging technology not only in Adelaide but in the world.
The regeneration of a landmark site in the city of Adelaide became the opportunity to create an innovation neighbourhood. Martins assisted in the overall brand strategy of Lot Fourteen, helping them forge their way into becoming known as a leading ideas district nationally and internationally. By creating a suite of striking collateral from eye-grabbing video content to collateral and signage, Lot Fourteen is now occupied by an array of new and established industries including the Australian Space Agency, for which Martins created an inspiring working environment.