Cedar Woods

Boom Baby Bloom

Bloom wall Bloom wall
BLOOM website BLOOM website
Bloom Brochure spread Bloom Brochure spread
Bloom Brochure Mockup Bloom Brochure Mockup
Billboard 1 Billboard 1
Billboard 2 Billboard 2
BLOOM skin care BLOOM skin care
Tin Container Packaging Mock Up4 Tin Container Packaging Mock Up4
Canvas Tote Bag Mock Up5 Canvas Tote Bag Mock Up5
Cedar Woods
Glenside, Australia
Scope of work
  • Brand positioning strategy
  • Sensoreal
  • Signage
  • Television and Radio campaign
  • Online campaign creative
  • Display village branding and campaign

Despite the current focus on Millennials as the "change generation," it is the Baby Boomers who originally sparked a revolution, and that fire still burns within them, regardless of how society may depict them in their later years.

And so our approach mimicked the spirit of the Boomers themselves – to be a game changer. To reposition the category – through a nexus between marketing that connects with the Boomer generation and product design that aligns with their lifestyle ambitions rather than a stereotypical model of what they need. Our client Cedar Woods backed in our thinking and supported the creative direction 100%, in a partnership of sharing a vision and backing it the whole way.

The marketing campaign brings to life that savvy stylish person, who never left the room. It creates a connection with the audience. And creates a point of difference in our offering.
The headline “Far from retiring” cleverly identifies our product – communicating what it is by saying what it isn’t.

With retro style back in style and of appeal to younger generations discovering how cool the 60’s were, depicting the Boomers in their youthful heyday struck a chord. It made for impactful advertising, whether on billboards, digital channels or TV.

Boom Baby Bloom

When Cedar Woods decided to create a new category of apartment living aimed directly at Baby Boomers entering their retirement years, Martins Brand House saw the opportunity to redefine traditional over 60’s marketing. We tapped into the revolutionary spirit of the Boomers, a generation that changed the face of society.

Bloom wall image

BLOOM website image

Bloom Brochure Mockup image
Bloom Brochure spread image
Billboard1 mobile image

Bloom box image

Billboard2 mobile image

BLOOM skin care image

Canvas Tote Bag Mock Up5 image
Tin Container Packaging Mock Up4 image