Rebranding an
international landmark
For cricket players and fans alike the hallowed grounds of Adelaide Oval have been revered for a century. The Oval required care and respect but with a strong vision for the future.
Rebranding an
international landmark
Client
Adelaide Oval
Location
Adelaide, South Australia
Scope of work
- Brand Development
- Brand Rollout
- Online
- Experiential
- Sensoreal
- Exhibitions & Museums
- Signage
- Wayfinding
- Interpretive
Overview
The Adelaide Oval redevelopment required a fully integrated brand solution that began outside the imperious structure and connected with the audience throughout their entire journey.
From brand identity design through to the management and flow of foot-traffic, and the reengineering of hallowed environs such as the Bradman Museum, the Sheffield Shield Room and Bodyline Bar, this was a project of historical significance that would live on for centuries, wickets and goals for many a decade to come.
The end result, was a seamless and fully integrated customer journey that guides, informs, educates and entertains more than a million visitors each year.
