Ideas to take flight at 2011 National UDIA Congress 10 Mar 2010
The 2011 Urban Development Institute of Australia’s (UDIA) national congress was launched at this year’s event in Sydney. This will bring national leaders in the property development industry to Adelaide for 4 days next March.
Martins Integrated conceived the Congress brand identity and theme for the launch event.
“Where Ideas Take Flight” is designed to inspire property sector leaders through the latest trends and thinking, tempered with a focus on delivering unique and special places throughout the Australian urban environment.
The theme came to life on stage with a spectacular dance and cinema standard video production.
Martins Integrated worked with its client the South Australian Tourism Commission to source spectacular aerial footage of Adelaide and surrounds. Its team of internal editors, together with a young duo of animators worked up the audio-visual presentation.
The campaign will run over a 12 month period in the lead up to the 2011 event. It will embrace digital media as a key driver of the marketing strategy.